Digital Strategy & Engagement Manager

Manager – Digital Strategy & Engagement | Global QSR Brand | UK

What does it take to turn digital engagement into one of the biggest growth levers for a globally recognised QSR brand?

Our client is looking for a Manager of Digital Strategy & Engagement to own that exact challenge, shaping how the brand shows up across app, web, kiosk and delivery, and driving measurable digital sales growth across the UK and EMEA.

The opportunity

This is a newly created role with real scope. You’ll set the strategic direction for the brand’s digital engagement, build and lead a small team, and work hand in hand with the VP Marketing EMEA to bring its digital ambitions to life across every consumer touchpoint.

You won’t just be executing a plan. You’ll be building it, from digital product roadmap through to partnership strategy, media performance and the test-and-learn culture behind every campaign.

What you’ll own

• Develop and manage the digital product strategy and roadmap across App, Web, Kiosk, Delivery Integration, Offers Management and Analytics
• Build partnership relationships with delivery aggregators, securing promotional opportunities and competitive insight while setting and driving local marketing KPIs
• Direct agency-led media campaigns end to end, from planning through to performance, using analytics dashboards and reporting to influence budget allocation, landing pages and media placements
• Keep every consumer-facing digital platform sharp, feeding recommendations and optimisations up to the Senior Director
• Manage digital operating costs, SOWs and vendor relationships in close partnership with Finance and Marketing
• Approve agency assignments, digital content and SEO/SEM strategy, with real decision-making authority from day one

Who we’re looking for

• 5+ years’ digital marketing experience, ideally with time spent inside a creative agency or managing agency resources
• A track record of managing projects or campaigns, with relevant certification a plus
• Hands-on experience building and executing digital testing initiatives
• Experience with a large consumer-facing brand is a strong advantage
• Someone comfortable owning a roadmap, leading a small team, and working cross-functionally across marketing, data, finance and external agencies
• Up for around 25% travel as part of a full-time, UK-based role

Why join

This is a rare chance to build a digital engagement function at one of the most iconic names in QSR, with real approval authority, a direct line to senior leadership, and the scope to shape how millions of customers experience the brand digitally.

If you want to own digital strategy at scale rather than simply deliver against someone else’s plan, this is the role.

Hybrid working model with only occasional office attendance required.

Base salary £75,000 - £85,000 + benefits

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